*KNN is proud to partner with idealware to bring this series to our members!
Your organization has a website full of great content and valuable resources. But how do you get the word out and increase your visitors? In this three-part webinar series we’ll show you strategies and tactics for directing people to your website and its content. Learn how to use the resources you already have to increase traffic, optimize your content and your site’s structure for search, and use Google Analytics to analyze who’s coming to your site and how they’re interacting with it.
By participating in this course you will:
· Learn how to maximize the value of your content.
· Consider the advantages of campaigns that include targeted promotions, ads, and earned media.
· Discover how to move your site up the search rankings.
· Review the metrics that can provide you with important insights about your website and its users.
· Familiarize yourself with Google Analytics and its many reporting tools.
Your website is an important information hub for your organization. Don’t let it get lost in cyberspace. Help the people who need you find your site when they need it most.
Toolkit Schedule
All sessions take place on Thursdays at 3 pm Eastern and last for 60 minutes.
April 21: Using Campaigns and Promotions to Drive Traffic to Your Website
You have terrific website content and a lot of constituents who are interested in your work. Learn how to use those and other resources—such as targeted promotions, ads, and earned media—to develop campaigns that drive people to your website content.
April 28: Optimizing Your Website for Search Engines
When you Google your organization does it show up on the first page of results? Does it appear on the first page when you Google core topics related to your organization? The content and structure of your website can have a dramatic effect on how easy it is for someone to find you via search engine. This session will walk you through six steps to move your site up the search rankings.
May 5: Measuring Your Online Reach
Do you know how many people are coming to your website? Do you know where they’re coming from and what they are doing when they get there? In this session we will discuss Google Analytics including tagging traffic, identifying attribution, and following search paths.
Other Info
Participants will be given short homework assignments each week.
Please register with the email address where you would like to receive the access and dial-in information for the online seminar.
All registered participants are granted access to the recordings of each session. Participants who cannot attend any of the sessions due to scheduling conflicts will still have access to all the content of the toolkit.
